Price for profit before the project even begins
built to be paid
How to price your renovation jobs using the Project-to-Profit Formula
You already know how to do the work.
You just don't know what to charge for it.
You send the quote.
Then open your phone again 10 minutes later thinking:
“I should’ve charged more.”
Nothing changed about the job.
Only what you felt comfortable saying out loud.
And now you’re stuck with it.
Working the job.
Doing the math in your head.
Realizing halfway through… this isn’t worth what I priced it for.
That’s not a skill problem.
You already know how to do the work.
This is a pricing problem.
Right now, you’re making pricing decisions in the moment…
with no real system to back them up. So every job feels different.
You open a blank note.
Start calculating.
Second-guess it.
Lower it “just to be safe.”
And once it’s sent…
you’re locked into a number you don’t fully trust.
It’s like trying to hang a cabinet without a level.
You might get it close.
But you’re adjusting the entire time…
and hoping it holds when you step back.
I know this because I built my business the same way.
I undercharged for years.
I reworked numbers after sending quotes.
I took on jobs hoping they’d “be worth it in the end.”
But Now... I run a 6-figure renovation business with 30–40% profit margins.
Not because I work more.
Because I know my number before I send it.
And that’s exactly what you’re going to learn.
join built to be paid
The Project-to-Profit Formula
Instant (and lifetime) access to the 1Hr. Workshop, Workbook, and Project Pricing Template!
One-Time Payment
$67
Inside this 1-hr workshop, I’ll walk you through:
The Project-to-Profit Formula
A simple, real-time way to price your jobs so you stop guessing and start knowing.
You’ll learn:
→ how to look at a job and calculate your price without overthinking it
→ what you’re not factoring in right now that’s quietly costing you money
→ how to land on a number once and trust it before you send it
So you can:
Send a quote… and not think about it again
Start a job knowing it’s already profitable
Finish a project without wondering where the money went
Stop lowering your price just to feel safe
And finally feel like your business makes sense
This is for you if:
You’ve sent a quote and immediately thought
“I should’ve charged more”
You’re halfway through jobs realizing this is taking longer than you priced for
You’ve said yes to work you didn’t even want just to make sure money kept coming in
You’re good at what you do, but your pricing still feels inconsistent
this is not more tips.
This is a way to actually price your work.
You don’t need more experience.
You don’t need to “just get more confident.”
You need a way to decide your number before you send it
so you’re not fixing it after.
What happens after this workshop
You’ll be able to look at a job and think:
“I know exactly what this costs.”
You’ll send your price, without rewriting it 3 times
You’ll start jobs knowing you’re getting paid properly
And you’ll stop carrying that low-level frustration of
“that wasn’t worth what I charged”
join built to be paid
Instant (and lifetime) access to the 1Hr. Workshop, Workbook, and Project Pricing Template!
IF YOU'RE DONE GUESSING YOUR PRICING
and you want to send your next quote knowing it’s profitable before you even start the job
This is where that changes.
join the workshop
One-Time Payment
$97 $67
What it's Like to Work with a True Professional
Tara Johnston is a local talent gem that collaborates with you to bring a shared vision to life. Tara and her team gave a tremendous facelift to our primary and half bathrooms, which included wallpaper installation, board and batten, shiplap, and repainting cabinets. The team is professional and communicative and delivers on the agreed deadlines. We continue to receive compliments when new guests tour our home. We thoroughly enjoyed working with Tara and highly recommend that you do, too!
- Mrs. Pulley, Eleven Walls Client
A note from... Me!
When Covid hit in 2020, I lost my job as an event planner, with no plan or opportunities in sight.
That next day I started my own home renovations business with no clue as to what I was doing... I had the skill, but owning a business was foreign to me. How do I price my jobs? How do I get clients? Those were all questions I had in those first few months of business.
What started as simple DIY projects turned into a profitable, 6-figure business—and eventually, the freedom to design my own schedule, raise my prices, and build a life that I had always dreamed about. It was messy, there was a lot of trial and error, but I did all of that guesswork early on, so you don't have to.
My Project-to-Profit formula is the tool I wish I had when I was getting started. It's going to help move you from uncertainty and undercharging to actually booking profitable jobs.
I'm here to help guide you on this journey of business ownership, because we can't do it alone - and shouldn't have to.
You've got this girl!
With Love, Tara
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One-Time Payment